Increasing Your Reach On Facebook And Instagram With Paid Ads
Hello there everyone! Facebook boasts of over 2 billion monthly active users. With a user base that size, you’re pretty much guaranteed to find a very large portion of your target audience there, but it can be tough to build it organically.
Luckily, Facebook is also one of the best advertising platforms out there, and its audience targeting tools can help you reach that portion of your audience easily and for cheap. So today we’re going to show you how to create a paid ads campaign that’ll help you increase your reach on Facebook and Instagram, the easy way.
Getting Started
To create a paid ads campaign on Facebook, you need to access the ads manager. Go to http://facebook.com/adsmanager/creation on your browser while logged in to your Facebook account to access the campaign creation page directly.
You’ll be able to start creating your new ad campaign on this screen, step by step. The first step is to select your campaign objective. Selecting a campaign objective provides you with a campaign setup that is optimized to help you achieve your marketing goal.
Because your marketing goal for this campaign is to increase your reach, you have to click on the “reach” option.
Now enter a name for your new ad campaign in the “campaign name” field, then click on the “set up add account” button.
Next up you will be asked to select your account country, your currency, and your time zone. Click on “continue” after selecting your ad account info.
Creating The Ad Set
Next up you have to create the ad set for this campaign. First, enter a name for your new ad set in the “ad set name” field. Now select the Facebook page that you want to promote from the “Facebook page” menu. Let’s now set up the target audience. With Facebook ads you can reach users by targeting multiple user data. First, you have to select the locations that you are going to target in the “locations” section. To select a location, simply type the name of a location in the text field above the map and click on it to select it. You can target several locations at once.
After selecting a location, you can also select to target “everyone in this location”, “people who live in this location”, “people recently in this location” or “people traveling to this location”.
Now select the base and top “age” of your target audience. Now select the “gender” of your audience. Now select your “languages”. To select a language, simply click in the “languages” box, type the initial of the language that you want to target, and click on it to select it. You can target multiple languages at once.
In the “detailed targeting” section you can “include” or “exclude” people based on “demographics”, “interests”, and “behaviors”. In the “connections” section you can select to reach users according to the type of connection that they have with your page, such as “people who like your page” or “friends of people who like your page”.
You can click on “save audience” to save this audience setup so you can use it on another campaign later.
In the “placements” section you can select where you want to show your Facebook ads. If you select “Automatic placements” your ads will appear to all users on all types of devices across multiple placements that include Instagram and the Audience Network.
If you select “edit placements”, you can select where you want to show your ads and on what devices. If you select this option, you have to make sure to select “Instagram” as a target platform to extend your reach to Instagram.
On the “budget and schedule” section you have to select a budget and a schedule for your campaign. Select “daily budget” if you want to spend a fixed amount on a daily basis, or select “lifetime budget” if you want to spend your entire budget until your campaign ends or the budget is depleted.
On “schedule” you can select “run my ad set continuously starting today” to run your ads until you stop them manually, or you can select “set a start date and an end date” to select when your ads start running and when the campaign ends. You can click on “continue” when you finish creating the ad set.
Creating The Ad Set
Now it is time to create the ad. Start by typing a name for your ad in the “ad name” field.
In the “Identity” section you have to choose how you want to represent your business in your ad. By default, the Facebook page that you selected when you created the ad set will be already selected here.
Now, if you haven’t connected an Instagram account to your Facebook page, Instagram will use the name of your page and the profile picture to show your ads. If you want an Instagram account to represent your ads on the platform, you’ll simply have to click on “add Instagram account”, enter your Instagram account information, and click on “confirm”. For this example we’ll simply let our Facebook page to represent our ads on Instagram.
Now you have to select your ad format. The ad formats available for this type of campaign include “carousel” or “single image or video”. Let’s select “single image or video”.
After selecting a format you have to upload your media. Select “image” if you’re going to use an image. Select “video or slideshow” if you are going to use a video or slideshow. Upload your image, video, or slideshow, and move to the next step.
Over in the “text” section you have to add your ad copy, ad text, and your ad URLs.
Start by adding your ad copy to the “text” field. Now check the “add a website URL” box and enter your destination URL in the “website URL” field.
Now enter a headline for your ad in the “headline” field. Now add a brief description or value proposition to the “news feed link description” field.
Now click on the “call to action” menu to add a “call to action” button to your ad. There are several types of CTA buttons available. Select the one that best describes the action you want users to complete.
You can take a look at how your ads will appear on different placements in the “ad preview” window.
You can click on the “confirm” button after you finish creating your ad to submit it for approval. Approval usually takes between 10 and 15 minutes. And that is it! You can expose your brand to a lot of users by spending as little as $5 a day!
