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One of the most powerful and important aspects of marketing is something that very few businesses or marketers think about: that is community. A community is any collection of people who feel a certain kinship, often due to a shared set of interests, values, or cultural...

Introduction Regardless of the type of website you‘re working with, one thing is constant… you’ll always need to provide some sort of content. With a sales letter site, where you’re specifically promoting one particular product, your focus will be entirely on causing the...

So, you want to start promoting your business on Facebook? The question now is whether you should create a Facebook page, a Facebook groupÉ or both! And the answer is of course both. But in order to make the most of this strategy, you also need to understand what the top...

Web Development – Understanding the Differences between a Website Designer, Graphic Designer, and Developer Not everyone is a techie. Whether you are a business owner, or you work for someone else, you have certain areas of expertise, along with fields or topics relevant to...

Is your site not growing the way you always imagined it? Are you tired waiting for your site to stop getting 100 views a day and to become a massive hit? What’s going wrong? Well, there are actually any number of things that might be going wrong here. This is good news...

If you want to have limitless success on the web, then there are several concepts to bear in mind. One of the most important and the most powerful though, is the ‘route to market’. This is a business term and one you may have heard of if you’ve read books like The Personal...

One of the most upsetting things about seeing slow progress on your website is what happens to your content.You probably work hard on all the posts you upload to your site. Each time you add something new, that probably involves research, planning and a lot of time sitting...

What do you think is the ‘ultimate’ growth hack? The answer HAS to be influencer marketing. This is a marketing strategy that ticks all the boxes that an ultimate strategy should tick. It is highly effective, it works instantly and it’s easy. If you get this right, then you...

Content makes the web go round. If you want more traffic, if you want more loyal visitors and if you want better search rankings, then you need content. But this is even truer on social media. Sharing your own content is perhaps the best social media strategy and if other...